Brand guide
Lights Christmas Action!
A bold, classic Christmas look built around the logo: white, red and green on a black night sky. Everything else stays out of the way so the lights can shine.
Logo
Color
Logo red
Primary buttons, calls to action, step numbers
Logo green
Icon tiles, checkmarks, selected states
Snow white
Headings and main text
Night black
Page background, matches the logo
Coal
Alternate section background
Line
Borders and dividers
Type
Manrope · Semibold for headings, Regular for text. The logo is the only heavy lettering on the page.
Christmas lights. Done right.
Bring your home to life this holiday season, without the hassle of buying lights and hanging them yourself.
Icons and lights
C9 bulb strings in multicolor and warm white, matching what we install.
Photography
Principles
Flat, not flashy
Solid colors only. No gradients, glows or textures. The lights in the photos are the effect.
Real photos first
Show real installs, at night, big. Never stock photos or illustrations of houses.
Red means act
Logo red is reserved for the main action: call, text or request a quote.
Say it plainly
Short, confident sentences. “Christmas lights. Done right.” is the voice.